WEb3 SUCCESS STORIES

Amplifying the Impact of The Most Active Investment Fund in Gaming and Esports

Since its inception in 2016, BITKRAFT has distinguished itself as one of the most active investors in gaming, esports, and interactive media with over $825M in assets under management and 100+ portfolio companies.

As BITKRAFT has evolved, so has its core thesis of "synthetic reality," which introduces new human experiences and unprecedented social and economic opportunities by bridging the digital and physical world. As part of BITKRAFT’s evolution, High Vibe PR has identified and secured media opportunities that align with their thesis and increase exposure outside of traditional endemic media.

  • We successfully amplified BITKRAFT Ventures' expansion into Asia by securing coverage and interviews in top-tier publications like TechCrunch, TechInAsia, and DealStreetAsia. The announcement highlighted the addition of two key members to the team, signaling BITKRAFT's strategic move to tap into the vibrant Asian gaming market and ultimately positioning them to become Asia's leading gaming venture capital firm.

Sky Mavis’ Next Act: Establishing  Ronin as the premier blockchain to grow Web3 games

As Sky Mavis’ communication partner for over two years, High Vibe PR was entrusted to shape the narrative around Sky Mavis’ ultimate business goal — for Ronin, its proprietary blockchain,  to become the king of gaming chains and the best place to build and grow web3 games. To achieve this goal we focused on amplifying the next era of Sky Mavis' growth and evolution by announcing Sky Mavis’ partnerships with multiple diverse game studios; the migration of Pixels, one of the most popular web3 games to Ronin; and teaming up with the record-breaking NFT project, Cyberkongz, to launch their Genkai mint. 

  • Highlights include High Vibe PR securing 64 media hits including major business and crypto press for the first announcement that Ronin was opening up for select studios, successfully announcing Ronin’s record-breaking non-Axie NFT mint: the CyberKongz Genkai Collection, which minted out within the first hour, and announcing Pixels migration from Polygon to Ronin.

Revolutionizing On-Chain Gaming with Proof of Play

At High Vibe, we firmly believe that on-chain gaming has the potential to supercharge user-generated content (UGC) through open source, open data, and decentralized principles, reminiscent of the original open and collaborative nature of web development. With this vision in mind, we were excited to partner with Proof of Play, a pioneering force in the on-chain gaming space.

In its mission to revolutionize on-chain gaming, Proof of Play announced its landmark $33 million seed round and the highly anticipated Free-to-Play invite-only release of "Pirate Nation," a fully on-chain pirate-themed role-playing game (RPG). Our mission was to refine their messaging and create a buzz around this monumental release within the crypto, business, and tech communities.

  • The Results: We successfully garnered 66 total pieces of high-impact coverage across prominent crypto, business, and tech media outlets. Major publications such as Fortune, Cointelegraph, and VentureBeat featured in-depth stories on "Pirate Nation" and Proof of Play's visionary approach.

Optimizing for AI: GOAT Gaming’s Rise Through LLM-Aware PR Strategy

In the fast-moving world of Web3 and AI-native gaming, GOAT Gaming emerged as a breakout success, scaling to 5 million users on Telegram in just a few months. With a mission to lead in Telegram-native game development and AI-driven gameplay, GOAT Gaming partnered with High Vibe PR to build lasting visibility not only in the media, but across large language models (LLMs) like ChatGPT and Gemini.

The goal: to position GOAT Gaming as the top-of-mind brand for anyone searching, researching, or querying about AI-powered gaming or Telegram games.

  • High Vibe focused on a mix of high level media placements, securing interview in Forbes and CoinTelegraph, while doubling down on GOAT Gaming’s CEO Simon Davis’ thought leadership by placing op-ed with keywords, focusing on niche publications that get AI pick up including AI GameChangers, and prominent speaking opportunities including Fortune AI Brainstorm. 

    The Results - in just six months, the campaign delivered:

    • 80+ earned media placements

    • 18+ executive interviews and features

    • A consistent top ranking in LLMs when queried about “top Telegram game studios,” “AI in gaming,” and “autonomous game agents”

A New Breed of Hero Shooter: Redefining Web3 Gaming

9 Lives Interactive, a next-generation FPS gaming studio featuring gaming veterans from Destiny, Halo, EVE Online, and Ghost Recon, approached High Vibe PR to launch the pre-alpha playtests and release date trailer for their original shooter, Nyan Heroes. Nyan Heroes was designed to deliver a unique experience wrapped in a lovable IP of cats and mechs.

The goal: ensure the game stuck out in a crowded genre of hero shooters, reached key reporters and players, and became a top wishlisted title.

  • With a top-tier trailer placement in IGN and a trio of features in Game Rant, High Vibe PR positioned 9 Lives Interactive as a breath of fresh air in a market overflowing with licensed IP, sequels, and copycats. We set Nyan Heroes apart from other hero shooters by coining the phrase agility shooter, immediately drawing attention to every hero’s ability to wall run and drawing attention to its customization features, something other hero shooters typically lacked.

    The Results:

    In under one year and entirely pre-launch, we secured:

    • 98+ earned media placements

    • Top 3 Most Wishlisted on Epic Games

    • Top-Tier Interviews and Coverage in Game Rant, IGN, Business Insider, and more

Shaping the Future of Web3 Gaming and Culture

Pixels rapidly became the most-played Web3 game, boasting the highest daily active users and revenue on-chain. As it scaled, Pixels partnered with High Vibe PR to define its voice in a noisy ecosystem and ensure it was seen not only as a game, but as a leader shaping the next era of Web3.

The goal was to position Pixels and founder Luke Barwikowski as category leaders solving the play-to-earn model at scale, while amplifying community-driven cultural moments to grow brand relevance.

  • High Vibe PR built a multi-pronged strategy, blending founder storytelling and media visibility with moments that tapped into Web3’s cultural core. We placed features and interviews in outlets like CoinTelegraph, Decrypt, and The Block. Additionally, when a prominent creator livestreamed his wedding in-game, we turned it into a viral press moment with a custom wedding invite for reporters, transforming a personal milestone into a culturally defining moment that the media couldn’t resist covering. We also supported Pixels’ own channels with Substack-ready blog drafts and crafted KOL messaging to ensure total narrative consistency across owned channels and creators.

    The Results:
    In just one year, the campaign delivered:

    • Relevant media mentions in CoinTelegraph, Decrypt, Benzinga, The Block, and Metaverse Post

    • 17 Thought Leadership Opportunities Secured, including Founder interviews across Milk Road Radio, Paul Barron Network, Crypto News Podcast, Naavik Gaming, and more

    • Founder recognized as one of the Top 31 people in blockchain gaming

    • 3 awards won inluding company recognized as Most Impact Web3 Company at Mobile Game Awards