Gaming Success Stories

Coining a New Creator Category: The In-Game Creator

High Vibe PR has been the agency of record for Overwolf, the guild for in-game creators, for the last four years working to lay the foundation for “in-game creators,” a term Overwolf coined to categorize this new generation of in-game app creators and mod authors by amplifying  and creator stories and highlighting the meteoric rise of UGC. 

  • High Vibe PR has been instrumental in securing creator stories in top-tier publications such as The Washington Post, Forbes, MMORPG, and Business Insider. From announcing groundbreaking acquisitions that underscored the viability of in-game apps and mods as legitimate business to spotlighting individual creators who turned their passion into successful businesses, High Vibe has played a pivotal role in establishing and nurturing this emerging creator category. Through consistent placement of these stories, High Vibe has solidified the presence of these creators within the ecosystem.

A New Type of UGC Platform: The Safe Space Where Gen-Z Can Easily Make Friends and Build Worlds

UGC platforms are an extremely competitive space led by the phenomenons Roblox and Fortnite, but Highrise quietly built a community of millions by focusing on what those platforms take for granted: authenticity and connection. The developer, Pocket Worlds, married highly customizable avatars with creator tools that even beginners could master, resulting in a community that values authenticity, friendship, expression, and communication.

Highrise was something special, but you wouldn't know it unless you were a user. High Vibe’s mission was to establish Highrise as a thriving UGC platform for users who outgrew Roblox and Fortnite.

  • High Vibe immersed itself in the world of Highrise and developed a long-tailed media campaign to spotlight top-earning creators with experiences impossible to make on other platforms, position CEO Anton Bernstein as a Gen-Z community expert, explore community’s LGBTQIA+ stories, and mobilize cozy YouTube creators to show, not tell. 

    The Results:

    • 53+ hits of relevant media coverage

    • 10+ creative angle placements

    • Five award wins and finalist placements

    • 837M+ total coverage audience

    • 11 unique YouTube videos

Transforming the RPG experience for players old and new

Lightforge Games has been on a mission to establish a new genre of RPG, the Collaborative Storytelling Role Playing Game. High Vibe PR partnered with Lightforge Games to help the studio ramp up for the launch of their first game, Project O.R.C.S. We created a strategy to position the all-remote team as an innovative game changer who is bridging the gap between tabletop role-playing and virtual RPGs. 

  • We secured multiple opportunities that showcased many of the facets of what makes Lightforge Games unique, including their open salary policy, the efforts to make tabletop role playing accessible, and the incredible innovations that came with Project O.R.C.S.

    Those opportunities include an interview with PC Gamer about how Project O.R.C.S. is shaking up the entire RPG genre, an interview with former ESPN journalist Jacob Wolf about CEO Matt Schembari’s path from Epic Games to Lightforge Games, an interview with Forbes about how Project O.R.C.S. is breaking barriers around tabletop gaming, and an interview with Sophie Vo of the Rise and Play podcast about Lightforge Games’ new approach to game studio culture.

Amplifying the Impact of The Most Active Investment Fund in Gaming and Esports

Since its inception in 2016, BITKRAFT has distinguished itself as one of the most active investors in gaming, esports, and interactive media with over $825M in assets under management and 100+ portfolio companies.

As BITKRAFT has evolved, so has its core thesis of "synthetic reality," which introduces new human experiences and unprecedented social and economic opportunities by bridging the digital and physical world. As part of BITKRAFT’s evolution, High Vibe PR has identified and secured media opportunities that align with their thesis and increase exposure outside of traditional endemic media.

  • We successfully amplified BITKRAFT Ventures' expansion into Asia by securing coverage and interviews in top-tier publications like TechCrunch, TechInAsia, and DealStreetAsia. The announcement highlighted the addition of two key members to the team, signaling BITKRAFT's strategic move to tap into the vibrant Asian gaming market and ultimately positioning them to become Asia's leading gaming venture capital firm.

The Return of Real-Time Strategy

Blizzard veterans Tim Morten, former Production Director for StarCraft II; and Tim Campbell, original Lead Campaign Designer for WarCraft III: The Frozen Throne; approached us to announce a funding round alongside the launch of Frost Giant Studios, a game studio that is on a mission to bring real-time strategy (RTS) games to a broad audience.

Frost Giant Studios is focused on boldly advancing the RTS genre, and High Vibe PR played a vital role in its mission by getting this message across to key media targets.

  • High Vibe PR created opportunities for Frost Giant Studios to elaborate on their vision by interviewing with top-tier media including WashingtonPost and VentureBeat. 

    We established Frost Giant Studios as the studio to watch by securing over 130 media placements spanning more than 10 countries, with countless excited RTS fans online.

    We were also able to expand on their momentum by announcing their advisory partnership with Dreamhaven and licensing deal with Epic Games, creators of Unreal Engine 5 (UE5).

Introducing Zeedz: A Mobile Game Taking a Stand Against Climate Change

In the saturated mobile gaming arena, Zeedz.io aspired to stand out, not just with innovative gameplay, but with a mission to combat climate change. Further elevating their profile, they celebrated a notable win on "Die Höhle der Löwen," Germany's equivalent to the famed American show, "Shark Tank." Entrusted with this narrative, High Vibe PR had a dual responsibility: spotlight this unique game's dual purpose of entertainment and education, and amplify its commitment to driving real-world environmental impact.

  • The Results:

    Garnered 69 total pieces of high-impact coverage in German and international media.

    Achieved an estimated 3M views, signifying strong market interest and engagement.

    Reached an extensive audience of 589M, underscoring the campaign's wide-ranging appeal and penetration.

    Beyond numbers, the launch positioned Zeedz as a pioneer in the "play-for-purpose" gaming space with the goal of generating discussions around climate change and inspiring action among gamers worldwide.

THOUGHT LEADERSHIP

Our clients approach us with  incredible visions and rich experiences, but struggle to find the best platforms to articulate their message with the most impact. From major industry events such as GDC to targeted, one-day conferences, we work with our clients to secure speaking opportunities that establish them as leaders in their chosen field which ranges from gaming and entertainment to Web3 and tech.

  • Whether it’s Reality Check: Are VR and AR Ready for Prime Time? at SXSW or Parallel universes: Video Games' Relationship to Pop Culture at Web Summit, we are experts in taking your thoughts and curating sessions that will amplify your key messages on the most sought after stages.