Best AI PR Agencies in 2025: Top Firms with Case Studies & AI Search Visibility
AI search just ate your top-of-funnel and it’s accelerating. A report by PEW Research Center showed that when Google showed an AI summary, users clicked a traditional result only 8% of the time, about half the click rate when no summary appeared. If your brand isn’t the one being cited in that summary, you’re invisible at the exact moment of intent.
Also a study by Semrush shows that AI summaries are spreading fast: AI Overviews doubled from January to March 2025 (6.49% → 13.14% of queries), with informational searches hit hardest, the same queries founders rely on for category education, vendor shortlists, and technical due diligence.
Translation for AI companies: if you build models, agents, infra, or regulated apps, you now compete inside answer boxes as much as you do on the SERP.
Meanwhile, user behavior is shifting to chat. One-third of U.S. adults (34%) have used ChatGPT, roughly double 2023, and UX research by Nielsen Norman Group shows people increasingly start with AI-generated explanations before clicking through, especially for complex topics like architecture, benchmarks, or compliance. If you aren’t cited or summarized accurately, your pipeline, partnerships, and press never see you.
That’s why picking the best AI PR agency isn’t about who shouts “AI” the loudest. You need a partner who can earn tier-one coverage, navigate sensitive AI narratives (safety, ethics, hallucinations), and engineer LLM visibility (LLMO) so your company shows up and gets credited in LLMs and AI Overviews. This guide publishes a transparent, criteria-based list of the top AI PR agencies for launches, thought leadership, crisis comms, and measurable AI search visibility.
What Counts as an “AI PR Agency”?
An AI PR agency specializes in communicating complex AI topics (models, agents, infra, safety/ethics, consumer AI) to press, stakeholders, and the general public. Beyond traditional media relations, it supports LLM visibility (LLMO), sensitive policy/ethics narratives, technical translation, category creation, and cross-channel launches (press, awards, speaking, research amplification).
Key capabilities: Tier-one media, LLMO, crisis/ethics, research amplification, founder positioning, event speaking.
Who they’re for: model/infra providers, autonomous agent platforms, consumer AI, AI x gaming, healthcare/regulated AI.
How We Ranked These Agencies (Methodology)
PR Proof (35%) - tier-one hits, awards, speaking; links/screens.
AI Fluency (25%) - LLMO programs, agent/model launches, safety/ethics comms.
Case Studies & Metrics (20%) - measurable outcomes; proof artifacts
Client Fit (10%) - depth in your vertical (infra, consumer, gaming, regulated).
Reputation Signals (10%) - leadership profiles, years in market, crisis experience.
Top AI PR Agencies in 2025
1. High Vibe PR - Best for AI agents, models, & gaming
What they’re great at: High Vibe PR is a boutique AI‑driven PR agency that helps pioneering AI companies earn trust, shape perception, and lead the conversation.. They help AI companies craft stories that land with the media, investors and AI systems themselves, translating complex technology from foundation models to autonomous agents and Web3 gaming into clear narratives. The firm is media and LLM‑aware and specialises in moving quickly to earn trust and attention across both human and AI bots.
Notable wins: High Vibe PR’s track record goes beyond headlines, they secure stage time and engineer AI‑optimized visibility. The agency has placed multiple clients on stage at Fortune Brainstorm AI and Token2049, turning those appearances into product launches and executive interviews that ran in Fortune, Bloomberg, Business Insider, Forbes and TechCrunch. Their proprietary AI‑SEO and LLM‑optimization program isn’t just theory: for GOAT Gaming, they secured 80 + earned media placements and 18 + executive interviews in six months, and the brand now consistently ranks at the top of ChatGPT and Gemini results for phrases including “top Telegram game studios”. As the longtime comms partner to Sky Mavis (creator of Axie Infinity), their PR work helped secure and sustain Axie Infinity’s position as the #1 cited “top crypto game” on ChatGPT and Gemini. Their placements laid the foundation for the majority of their current AI search citations, cementing cultural relevance well beyond the 2021 play-to-earn boom. The firm’s innovation extends to measurement: its founder also built PRCoverage.ai, a tool that pairs traditional PR metrics with AI‑visibility scoring to quantify how clients show up in LLMs. Together, these wins illustrate how High Vibe PR uses AI‑driven PR to secure spotlight moments, dominate AI search results, and translate cultural momentum into measurable business outcomes.
Services: Strategic communications planning; product and funding launches; founder positioning and narrative development; AI‑native media and reporter relations; research amplification; crisis/ethics comms; and LLM optimisation for AI search visibility.
Sectors: Generative AI & LLMs, autonomous agents and copilots, AI infrastructure (data, compute, safety), AI × Web3/gaming convergence, consumer AI apps and companions, and agent‑ecosystem brands.
Proof: Multiple AI clients have been featured in tier‑one outlets, with messaging honed for both journalists and LLMs. The agency’s own site highlights how it helps companies show up in ChatGPT and Gemini responses through LLMO.
Good fit if you need: An agent or foundation‑model launch with LLM citations; narratives that bridge gaming and AI; crisis/ethics positioning; executive positioning with a focus on major business media.
2. Edelman - Best for global enterprise & trust
What they’re great at: Edelman is a global PR powerhouse with a strong technology practice. The firm has worked with AI and deep‑tech brands, focusing on building trust and shaping conversations around innovation and ethics. Its scale allows it to navigate complex stakeholder environments, regulatory issues and multi‑market launches.
Notable wins: Edelman handles communications for many of the world’s largest tech companies and has been at the forefront of the AI ethics conversation. While proprietary client results are confidential, the agency’s trust barometer research and thought‑leadership reports shape narratives in boardrooms and newsrooms worldwide.
Services: Reputation management, corporate and public affairs, crisis communications, employee experience, digital marketing and media relations. Edelman also runs AI advisory sessions for C‑suites concerned about safety and regulation.
Sectors: Global enterprise technology, healthcare, fintech, consumer brands, government and NGOs.
Proof: The Mediagraphics ranking notes Edelman’s experience in AI and deep‑tech PR, highlighting its focus on innovation and ethics.
Good fit if you need: A global partner to manage cross‑border AI launches, shape policy discussions and build long‑term trust at scale.
3. PAN Communications - Best for AI infrastructure & share‑of‑voice gains
What they’re great at: PAN blends PR, AI optimisation and content marketing to help AI and infrastructure companies break through. Its data‑driven approach marries storytelling with SEO/AIO to create campaigns that earn media and drive demand.
Notable wins: In a campaign for EdgeCore Digital Infrastructure, PAN drove 3x more media articles year‑over‑year and achieved #1 share of voice within three quarters. The program generated 113 annual feature articles across trade, local and national business media, and the team secured top‑tier coverage with The Wall Street Journal, The New York Times and Insider.
Services: AI optimisation, public relations & awareness, content marketing, creative & branding, demand & lead generation, data & analytics. PAN also offers strategy & planning and thought‑leadership programs.
Sectors: Data centres & AI infrastructure, B2B technology, cloud/DevOps, cybersecurity and AI‑enabled healthcare.
Proof: The EdgeCore case demonstrates PAN’s ability to reposition a data‑centre brand for the AI boom and deliver sustained media momentum.
Good fit if you need: To dominate the share of voice in infrastructure or AI‑hardware markets, or to integrate PR with demand generation and SEO.
4. Spark PR - Best for AI product launches & event campaigns
What they’re great at: Spark PR pioneers AI‑powered PR, weaving media monitoring, personalization and predictive analytics into campaigns. They position AI clients as industry leaders by combining efficiency with creativity and leveraging automation for real‑time insight.
Notable wins: In the “Merge” product launch, Spark secured over 250 media mentions in one month and boosted website traffic by 40 %, turning a standard launch into industry buzz. For a fintech client at the Money 20/20 conference, they captured 500 new leads and improved lead generation by 25 % over the client’s previous event, while engagement rates jumped 30 %.
Services: AI‑powered media monitoring, audience segmentation and personalization, predictive analytics, crisis & narrative management, digital PR, events and integrated marketing.
Sectors: Consumer tech, fintech, emerging technology and gaming.
Proof: Spark’s case studies show how combining AI tools with targeted storytelling yields measurable media coverage, web traffic and leads.
Good fit if you need: A launch or conference campaign that balances splashy media results with measurable demand generation, or if you want to leverage AI tools without losing creative edge.
5. Finn Partners - Best for ethics & regulated tech narratives
What they’re great at: Finn Partners excels at turning complex, regulated technology into relatable stories. The agency works across tech and healthcare and emphasises thought leadership around ethics and safety.
Notable wins: When RealNetworks introduced its SAFR facial‑recognition system for K‑12 schools, Finn’s campaign delivered 272 total media placements, including 25 feature articles and 82 pickups. They crafted urgent messaging about school safety and executed national, tech and education outreach, resulting in high‑profile coverage in The Wall Street Journal, NBC Nightly News and CNET.
Services: Strategic communications, targeted media relations, crisis & issues management, content marketing, digital marketing, research & insights and public affairs.
Sectors: AI safety & ethics, healthcare & biotech, education technology, government and consumer technology.
Proof: The RealNetworks case highlights how Finn drives awareness and trust for sensitive AI use‑cases.
Good fit if you need: Ethical narratives for AI in schools, healthcare or other sensitive domains; multi‑channel campaigns that reassure regulators and the public.
6. Walker Sands - Best for AI ethics thought leadership & B2B PR
What they’re great at: Walker Sands is a B2B marketing and PR firm that blends media relations, original research and digital marketing. It has introduced tools like the AI Domain Impact Index to measure how media domains influence generative AI results and emphasises outcome‑based marketing.
Notable wins: In a campaign for Affectiva, an emotion‑AI company, Walker Sands secured 33 + media placements and two speaking opportunities for the CEO, leading to a 24 % increase in top‑tier mentions. The campaign generated over 70 coverage pieces in outlets such as Fortune, Forbes and Inc., and secured speaking slots at The New York Times New Work Summit, The Wall Street Journal Future of Everything Festival and the Fortune CEO Initiative.
Services: Strategic communications, media and influencer relations, executive profiling, social media, creative services, content strategy, paid digital media, GEO (generative engine optimisation), original research and analytics.
Sectors: B2B technology (AI, cloud, cybersecurity, HR tech, martech), healthcare, manufacturing and professional services.
Proof: The Affectiva case shows Walker Sands’ ability to elevate a brand’s voice in the AI ethics debate and convert that momentum into high‑value speaking engagements and coverage.
Good fit if you need: To own an ethical or thought‑leadership narrative in B2B AI; to align PR with research and content marketing; or to quantify how media placements influence AI search results.
7. Ruder Finn - Best for LLM optimisation & global reach
What they’re great at: Ruder Finn is one of the world’s largest independent communications agencies. In late 2024 it introduced rf.aio, a proprietary AI optimisation offering that monitors and optimizes brand and product mentions in public LLMs like ChatGPT, Gemini, Claude and Llama. rf.aio analyses awareness, accuracy, brand affinity and amplification, then creates corrective content to steer LLM responses.
Notable wins: rf.aio reflects Ruder Finn’s commitment to LLM search visibility; the agency is already using the tool with several clients. Ruder Finn also chairs a global AI advisory council featuring industry pioneers and has decades of experience delivering PR campaigns for Fortune 500 brands.
Services: Global communications strategy, media and influencer relations, analytics and emerging technology via the rf.TechLab, crisis & reputation management, digital and creative services.
Sectors: Technology, healthcare, consumer brands, leadership and workplace communications.
Proof: The rf.aio launch announcement underscores Ruder Finn’s leadership in LLM monitoring and optimisation.
Good fit if you need: A global partner with proprietary LLM optimisation tools; crisis support across continents; or integrated analytics and creative services.
8. Bospar - Best for AEO/GEO & agile storytelling
What they’re great at: Bospar brands itself as “politely pushy” and has earned accolades for campaigns that break through the noise. According to the PR Council directory, the agency provides a broad range of services including public relations and media outreach, content creation, answer‑engine optimisation (AEO) and generative engine optimisation (GEO), social media, analyst and investor relations, crisis and reputation management and integrated marketing. Bospar’s team is praised for delivering responsive, award‑winning campaigns that put clients at the centre of the conversation.
Notable wins: Client testimonials on the PR Council site highlight Bospar’s ability to double TV interviews and quadruple podcast features, win awards from Fortune and Fast Company, and secure broad coverage even for niche platforms.
Services: PR & media outreach, content creation (articles, blogs, videos), social media, AEO & GEO, SEO, media training, analyst and investor relations, proprietary data creation via original research, crisis & reputation management and integrated marketing.
Sectors: Adtech and martech, AI, cloud & network infrastructure, customer experience, cybersecurity, data platforms, education, fintech, healthcare and more.
Proof: Bospar is the only agency named one of Fortune’s Most Innovative Companies, and Fast Company listed it among its Most Innovative Companies. It also won PRWeek awards for branding and crisis campaigns.
Good fit if you need: Generative engine optimisation and AEO, creative storytelling for complex technologies, or an agile boutique that can move fast and secure mainstream and industry coverage.
9. Hotwire Global - Best for integrated PR & AI consulting
What they’re great at: Hotwire is a global communications and marketing consultancy with a dedicated practice for emerging technologies including AI. The firm combines PR with digital marketing, research and ABM to help AI brands break into new markets and build international credibility. Hotwire’s thought‑leadership report “Brand Narratives in the Age of AI” explores how AI changes customer interaction and provides frameworks for brand positioning.
Notable wins: Hotwire operates across 11 countries with 400 + team members and offers more than ten service lines, underscoring its global capacity. Its client work includes scaling global visibility for consumer and enterprise tech brands; details are often confidential.
Services: Digital marketing, account‑based marketing, social media marketing, strategy and planning, research & insights, channel marketing, PR measurement, marketing data & analytics, public relations, events, ESG consulting and AI consulting & tech.
Sectors: B2C consumer tech, B2B enterprise tech, martech & adtech, high‑tech, cybersecurity, e‑commerce & retail, fintech, industrial and telecom.
Proof: Hotwire’s Brand Narratives in the Age of AI report (co‑created with the House of Beautiful Business) highlights key themes for brands navigating AI and introduces a positioning matrix for AI‑era storytelling.
Good fit if you need: A partner who can merge PR, digital marketing and AI consulting across multiple markets; or if you want thought‑leadership frameworks to shape your brand narrative in the age of AI.
10. Lewis Global Communications - Best for integrated PR & marketing for tech
What they’re great at: Lewis (now known as TEAM LEWIS) offers integrated marketing and PR services, including media relations, thought leadership and digital campaigns for AI and technology companies. The firm is known for blending creative content, influencer engagement and analytics to help brands grow across channels.
Notable wins: Lewis has delivered global launches for enterprise tech and SaaS brands; it often partners with emerging AI companies to build market awareness. Specific case metrics are not publicly available.
Services: Public relations, digital marketing, content creation, social media management, influencer relations, SEO, analytics and integrated campaigns.
Sectors: B2B & B2C technology, SaaS, cybersecurity, fintech, health tech and consumer electronics.
Proof: The Mediagraphics ranking highlights Lewis’s role in providing integrated marketing and PR services for AI and tech companies.
Good fit if you need: A single agency to handle both PR and marketing across regions; integrated content and performance marketing to support AI product launches.
11. 5W Public Relations - Best for integrated AI PR & digital marketing
What they’re great at: 5W is a full‑service PR agency with a dedicated AI PR and digital marketing practice. The firm positions AI innovators, highlighting advances in generative AI, machine learning, natural language processing and automation, and crafts strategies that resonate with both business and consumer audiences. Their team emphasises strategic positioning, creative digital campaigns and robust media relations supported by data‑driven insights.
Notable wins: 5W has spearheaded launches for AI products across finance, SaaS and consumer tech. Its campaigns often secure high‑impact coverage in top tech and business publications; the agency is consistently ranked among the top PR firms in the U.S.
Services: Strategic messaging, creative digital campaigns, SEO‑optimised content, social media marketing, robust media relations and data analytics. 5W also offers crisis communications, influencer partnerships, paid media and online reputation management.
Sectors: AI startups and scale‑ups, fintech, SaaS, health tech, consumer electronics, retail and entertainment.
Proof: 5W’s AI practice page notes that their experts craft strategies around generative AI, machine learning and big‑data analytics and secure high‑impact coverage.
Good fit if you need: Integrated PR and digital marketing for AI brands; campaigns that combine earned media with SEO, paid social and influencer marketing.
How to Choose the Best AI PR Agency (Founder Checklist)
Prove it: Ask for recent tier-one links + conference placements with your keywords.
LLMO plan: Request their LLM citation strategy (sources, structure, entity handling).
Sensitive narratives: Who leads ethics/risk messaging? (Show examples.)
Vertical depth: Have they shipped your exact motion (agents, infra, regulated)?
Speed & comms: Who’s on your account (senior vs handoff), weekly rhythm, response SLAs.
Measurement: Reporting that goes beyond vanity metrics - LLM visibility, SOV, backlink quality.
AI PR Pricing: What It Really Costs in 2025
Boutiques: $12k–$25k/mo (core PR + LLMO program).
Larger/network agencies: $25k–$60k+/mo (multi-market, integrated).
Launch add-ons: research campaigns, video assets, paid amplification, measurement stack.
AI PR FAQs
What is an AI PR agency vs an AI marketing agency?
An AI PR agency focuses on earned credibility: tier-one press, analyst and conference stages, crisis/ethics narratives and increasingly, LLM visibility (LLMO) so your brand is cited in ChatGPT/Gemini answers. AI marketing agencies lean into paid and owned demand gen (ads, SEO content, lifecycle, social). The best programs connect both: PR earns trust and citations; marketing scales and converts that attention.
How do I show up in ChatGPT/Gemini answers?
You need citations in trusted, AI-visible sources (tier-one outlets, authoritative niche pubs, well-structured docs) and content formatted for answer extraction (clear definitions, bullets, tables, FAQs). Keep your entity data consistent across your site, newsroom, LinkedIn, Crunchbase, and docs (names, products, dates, funding), and mirror patterns seen in AI Overviews (concise, source-rich summaries). Maintain a steady drumbeat of fresh, high-authority mentions to reinforce the graph over time.
What KPIs matter for AI PR?
Beyond raw coverage counts, prioritize tier-one quality, backlink authority, share of voice vs. peers, and LLM citations/visibility (are you mentioned by ChatGPT/Gemini/Claude for target queries?). Track speaking/awards, analyst mentions, and message pull-through to confirm your narrative is landing. For launches and sensitive topics, add crisis readiness (playbooks, response time) and reputation shift (sentiment, key-topic association) to the dashboard.
When should I hire the top AI PR agency?
Plan for 8-12 weeks pre-launch to build the story, line up briefings, create assets (FAQ, datasheet, demo video), and seed pre-embargo interest; regulated or research-heavy launches may require 12-16 weeks. Between major releases, maintain a news cadence (features, partnerships, research, thought leadership) so LLMs and media keep seeing you as an active, credible source. If you’re entering a hot or sensitive space (safety, health, finance), engage even earlier to pressure-test the narrative and crisis plans.
Closing Thoughts: Why AI PR Matters for AI Startups
If you’re building in AI, success hinges on more than cutting‑edge models, it’s about earning trust and attention. Founders who can clearly and confidently articulate what they do build the credibility that turns skepticism into support. Every word you choose carries emotional weight, framing your mission thoughtfully can make your message feel empathetic rather than confrontational. And while AI will reshape many parts of the business landscape, persuading and inspiring others remains a uniquely human skill. In other words, investing in AI‑savvy PR isn’t just a nice‑to‑have, it’s fundamental to ensuring your innovations resonate, your company is understood, and your story stands out in an AI‑saturated world.